Phil Lempert: Reporter, Columnist, Author, and Food Marketing Expert

Learn More About The Supermarket Guru®

Phil Lempert knows the market, and he can help you stretch each and every dollar. For more than 25 years, Lempert, a distinguished author, marketing analyst, new product guru, and retail landscape forecaster, has lent his expertise to some of the most prestigious companies—and consumers just like you—all over the world. Now, he's teaming up with Simple and Delicious to empower you with tips, tricks, and reviews to get the most out of your budget and every meal.

As one of America's leading consumer trend-watchers and analysts, Lempert is recognized on television and radio, and in print. For the past 20 years he has appeared as the food trends editor and correspondent for the NBC News Today show, reporting on consumer trends, food safety, money-saving tips, and new products. He makes monthly appearances on ABC's The View, and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health, and MSNBC.

Lempert founded SupermarketGuru.com in 1994. Now, with more than 9 million visitors each year, the website is one of the leading food and health resources on the Internet. He's also a monthly columnist for Everyday with Rachael Ray, Chicago Sun-Times, Progressive Grocer, and Gourmet Retailer, and he blogs twice a week for iVillage.com and Today.MSNBC.com.

You can reach Phil at Phil@SupermarketGuru.com, watch his Simple and Delicious video blog, or follow him on Twitter.